Welcome to AMG Specialised Coaching, the home of both online and in-person physique coaching. We deliver personalised, evidence-led coaching that supports both physical performance and overall wellbeing. By combining structured training, tailored nutrition and ongoing support, we help clients achieve sustainable results - whatever their starting point or goals.
Our Coaching Approach
Whether your goal is to build lean muscle, lose body fat or improve your overall health, our coaching is fully tailored to you.
Training programmes are progressive and varied, nutrition is personalised, and progress is continually monitored. Internal health is considered alongside training where appropriate, helping clients feel stronger, more focused and better supported over the long term.
About
Our Coaches
Adam is one of the most highly trained and experienced coaches you’ll find, with a coaching philosophy built on one simple principle: no two clients are the same.
At AMG Specialised Coaching, every programme begins with understanding the individual - their goals, lifestyle, health background and current fitness levels. From there, Adam designs bespoke training and nutrition plans that prioritise long-term progress over quick fixes.
The coaching style is supportive and approachable, while remaining structured and results-driven. Clients can expect accountability, clear guidance and consistent support throughout their journey.
Meet Adam
Founder and Head Physique Coach
Meet Harvey
Physique Coach
Harvey joins AMG as a Physique Coach, specialising in structured muscle development and body composition transformation.
With a methodical, detail-driven approach, he designs intelligent training and nutrition strategies tailored to each individual’s goals.
Operating within the AMG mentorship structure, Harvey delivers programmes aligned with the brand’s high standards and commitment to measurable progress.
Interested in working together?
Learn more about our coaching services or get in touch to start your journey.
Meet Adam
Meet Harvey
Founder and Head Physique Coach
Physique Coach