This week, AMG Head Coach Adam has swapped the gym for the Majorcan sunshine as he and his wife Clare celebrate a very special milestone - their first wedding anniversary. 💍☀️ One year on from saying “I do”, they're spending some well-earned time together in Majorca, switching off, enjoying good food and celebrating their first year of married life. And the timing couldn't have been better. A well-earned halfway point The trip also happens to fall around the halfway point of

"I'm 51, perimenopausal and on HRT, and I honestly thought the number on the scales was only ever going to go one way - up! I felt bloated, sluggish and uncomfortable in myself. I knew a few people who had started working with Adam and their results had been amazing, so I decided to take the plunge and join his 12-week programme. In those 12 weeks, I've lost an incredible 9kg, I'm more defined, stronger, and I'm seeing numbers on the scales that I haven't seen since my 30s! T

Some of the best conversations don't happen in the gym. They happen on a walk, over lunch or simply spending time with like-minded people. Recently, the AMG team headed out to the Peak District for a day in the fresh air, followed by lunch together at The White Horse, Quorn. It was a chance to step away from training, catch up outside the gym and spend quality time together. We believe coaching goes beyond programmes and PB's. Creating an environment where people feel supp

When people think about making progress, they usually focus on the things that happen inside the gym. (The training sessions,nutrition, steps, cardio!) But one of the most overlooked parts of any fitness journey is what happens after you've finished training. RECOVERY! Recently, Head Coach Adam and his wife Clare spent a Sunday morning trying out the new LYMPH Studio in Loughborough, and it was the perfect reminder that looking after your body isn't just about pushing harder

At AMG Specialised Coaching, learning doesn't stop once a qualification has been achieved. The fitness industry is constantly evolving. New research emerges, our understanding of human movement develops, and coaching techniques continue to improve. To provide the highest standard of coaching, continual professional development isn't optional - it's essential. That's why Head Coach Adam has recently completed the Level 1 Exercise Mechanics Lab through Integra Education. This

When people see a transformation photo, they often focus on the end result. What they don't see are the hundreds of decisions that made it possible. They don't see the early mornings, the meals prepared in advance, the sessions completed after a long day at work, or the commitment to keep going even when progress feels slow. Jen's transformation wasn't built in 53 days, it wasn't built in 53 workouts. It was built over 53 weeks of consistently showing up. Over the past year

”If you're not walking away from a Luke Leaman course and questioning your own competence, you ain't doing it right." That was Adam's biggest takeaway after spending three days completing a Lower Body Structural Balance course with one of the industry's most respected educators. The course focused on assessment strategies, movement analysis and understanding how the body functions as a whole. From joint mechanics and movement ranges to identifying structural imbalances, the w

When most people think about getting in shape for summer, they're usually already running out of time. Richard took a different approach. Rather than looking for a quick fix a few weeks before his holiday, he committed to making gradual, sustainable changes well in advance. The result wasn't just a better physique - it was greater confidence, better habits and the ability to enjoy summer knowing the hard work had already been done. One of the biggest misconceptions in fitness

These photos represent far more than a transformation. They represent 15 weeks of consistency, commitment and trust in the process. From day one, every stage of the prep was planned and executed with purpose. Training, nutrition, cardio, recovery and mindset all played a role in achieving the final result. Along the way there were 17 refeeds, strategic adjustments and a clear focus on maintaining progress while keeping performance high. The transformation wasn't built through

Adam recently took on one of the UK’s most iconic ridge walks - the mighty Crib Goch. Joined by a friend, the challenge brought a very different kind of cardio compared to the usual AMG sessions, swapping gym floors for steep climbs, exposed ridges and some unreal mountain views along the way. Known for its demanding terrain and breathtaking scenery, Crib Goch is no easy task, making reaching the end an even bigger achievement. Trips like this are a reminder that fitness does