”If you're not walking away from a Luke Leaman course and questioning your own competence, you ain't doing it right." That was Adam's biggest takeaway after spending three days completing a Lower Body Structural Balance course with one of the industry's most respected educators. The course focused on assessment strategies, movement analysis and understanding how the body functions as a whole. From joint mechanics and movement ranges to identifying structural imbalances, the w

When most people think about getting in shape for summer, they're usually already running out of time. Richard took a different approach. Rather than looking for a quick fix a few weeks before his holiday, he committed to making gradual, sustainable changes well in advance. The result wasn't just a better physique - it was greater confidence, better habits and the ability to enjoy summer knowing the hard work had already been done. One of the biggest misconceptions in fitness

These photos represent far more than a transformation. They represent 15 weeks of consistency, commitment and trust in the process. From day one, every stage of the prep was planned and executed with purpose. Training, nutrition, cardio, recovery and mindset all played a role in achieving the final result. Along the way there were 17 refeeds, strategic adjustments and a clear focus on maintaining progress while keeping performance high. The transformation wasn't built through

Adam recently took on one of the UK’s most iconic ridge walks - the mighty Crib Goch. Joined by a friend, the challenge brought a very different kind of cardio compared to the usual AMG sessions, swapping gym floors for steep climbs, exposed ridges and some unreal mountain views along the way. Known for its demanding terrain and breathtaking scenery, Crib Goch is no easy task, making reaching the end an even bigger achievement. Trips like this are a reminder that fitness does

A little sneak peek into Beth’s recent photoshoot prep - with the final edited images still to come. This wasn’t a quick fix or a last-minute push. It was 14 weeks of structure, consistency and full commitment to the process. From training and nutrition through to refeeds, cardio adjustments and peak week strategy, every stage was carefully managed and executed exactly as planned. Cardio was even pulled a week out - a reflection of how well the prep had been run and how respo

Adam travelled to Winchester to spend several days learning from Luke Leaman and The Muscle Nerds, one of the most respected names in the industry when it comes to applied coaching, biomechanics and physique development. The few days away brought fresh ideas, deeper understanding and a renewed level of motivation heading back into coaching at AMG. In an industry that constantly evolves, one thing remains important - never standing still. While most people were switching off o

Adam recently took things out of the gym and into the mountains, heading over to Val D’Isère for a few days on the slopes. Along with his wife Clare and a group of friends (who also happen to be AMG members), he swapped barbells for skis and quickly realised that this might be one of the most humbling forms of “cardio” going. It didn’t take long to feel muscles working in ways they definitely don’t during a standard session, but that was all part of it. Long days on the slope

AMG recently brought clients together for an evening at The White Horse in Quorn - a great chance to step away from the gym and spend time as a team. With great food, good company and a relaxed atmosphere, it was an opportunity for clients to connect, catch up and enjoy the social side of what AMG is building. It also marked a first for Harvey, who was able to meet the wider AMG group properly and put faces to names following his recent addition to the team. During the eveni

Before stepping fully into coaching under AMG, there was one important test to pass… An initiation session with Adam at Ultraflex Derby . Safe to say, it wasn’t your average workout. Adam put Harvey through his paces to see exactly how far he could push himself - not just physically, but mentally. Because understanding where your own limits are is a key part of knowing how far you can take your clients. It’s one thing to write a programme. It’s another to experience that leve

AMG Specialised Coaching continues to grow - and with growth comes the responsibility to maintain the standards that define the brand. We’re pleased to officially welcome Harvey to the team as AMG’s new Physique Coach . Harvey brings a methodical, detail-driven approach to muscle development and body composition. His coaching centres on structured progression, intelligent programming and a commitment to measurable results - principles that align closely with the AMG philosop