Rachel Read has now completed her second AMG photoshoot, marking two years of consistent work and an incredible amount of progress. Put Year 1 and Year 2 side by side and the physical development is clear. But the real progress goes far beyond what you can see in the photos. Over two years, Rachel has built strength, discipline, confidence and a completely different understanding of what she’s capable of. The first photoshoot wasn’t the finish line. It was simply another poi

Two years ago, AMG existed as an idea. Today, it’s a coaching business and community that Adam is incredibly proud to have built. Since launching AMG, there have been thousands of coaching sessions, early mornings, late check-ins, hours of additional learning, plenty of coffees, loads of laughs and a few tears along the way too. Most importantly, there have been the clients. Over the last two years, Adam has watched people become stronger, healthier and more confident, achiev

We’re incredibly proud of AMG client Emma Fisher, who is now 7kg of fat mass down - but the number only tells a small part of her story. The biggest transformation has been in her confidence. At the beginning, Emma could barely look at the camera. Now, the difference is clear to see. And it certainly hasn’t been a straightforward journey. Emma has managed fibromyalgia, a six-week layoff with a back problem and another five weeks away from training due to inner-ear issues. Ea

Leading From the Front: Adam’s 2026 Photoshoot Prep With his November photoshoot getting closer, AMG Head Coach Adam is well into the final stages of his own prep. This process has been a reminder of what relentlessness really looks like. As a coach, Adam spends most of his time asking other people to commit to a process. Putting himself back in that position means experiencing everything that comes with it - the tired days, the hunger, the sessions that feel heavier than th

Lee ‘Arms’ Fisher 2.0: The Upgrade Another year. Another level for Lee! This phase was all about building on what was already there - adding more size, improving balance and continuing to develop a stronger overall physique. And the upgrade is clear to see! Lee is fuller through the chest and delts, with more overall tissue and, of course, the arms continue to live up to the nickname - built like council houses. But this isn’t the end point. We’ll finish the year with a clear

Progress isn’t just about how hard you train! For our latest AMG Client Day, a group of clients swapped their usual training environment for a well-earned afternoon at LYMPH Studio in Loughborough, followed by coffee and a catch-up at YARD Reclaim Coffee. We believe in looking at the bigger picture. Training and nutrition matter, but so do sleep, stress, recovery and lifestyle. Creating the right balance between them all is an important part of being able to perform, recover

This week, AMG Head Coach Adam has swapped the gym for the Majorcan sunshine as he and his wife Clare celebrate a very special milestone - their first wedding anniversary. 💍☀️ One year on from saying “I do”, they're spending some well-earned time together in Majorca, switching off, enjoying good food and celebrating their first year of married life. And the timing couldn't have been better. A well-earned halfway point The trip also happens to fall around the halfway point of

"I'm 51, perimenopausal and on HRT, and I honestly thought the number on the scales was only ever going to go one way - up! I felt bloated, sluggish and uncomfortable in myself. I knew a few people who had started working with Adam and their results had been amazing, so I decided to take the plunge and join his 12-week programme. In those 12 weeks, I've lost an incredible 9kg, I'm more defined, stronger, and I'm seeing numbers on the scales that I haven't seen since my 30s! T

Some of the best conversations don't happen in the gym. They happen on a walk, over lunch or simply spending time with like-minded people. Recently, the AMG team headed out to the Peak District for a day in the fresh air, followed by lunch together at The White Horse, Quorn. It was a chance to step away from training, catch up outside the gym and spend quality time together. We believe coaching goes beyond programmes and PB's. Creating an environment where people feel supp

When people think about making progress, they usually focus on the things that happen inside the gym. (The training sessions,nutrition, steps, cardio!) But one of the most overlooked parts of any fitness journey is what happens after you've finished training. RECOVERY! Recently, Head Coach Adam and his wife Clare spent a Sunday morning trying out the new LYMPH Studio in Loughborough, and it was the perfect reminder that looking after your body isn't just about pushing harder