Adam recently took things out of the gym and into the mountains, heading over to Val D’Isère for a few days on the slopes. Along with his wife Clare and a group of friends (who also happen to be AMG members), he swapped barbells for skis and quickly realised that this might be one of the most humbling forms of “cardio” going. It didn’t take long to feel muscles working in ways they definitely don’t during a standard session, but that was all part of it. Long days on the slope

AMG recently brought clients together for an evening at The White Horse in Quorn - a great chance to step away from the gym and spend time as a team. With great food, good company and a relaxed atmosphere, it was an opportunity for clients to connect, catch up and enjoy the social side of what AMG is building. It also marked a first for Harvey, who was able to meet the wider AMG group properly and put faces to names following his recent addition to the team. During the eveni

Before stepping fully into coaching under AMG, there was one important test to pass… An initiation session with Adam at Ultraflex Derby . Safe to say, it wasn’t your average workout. Adam put Harvey through his paces to see exactly how far he could push himself - not just physically, but mentally. Because understanding where your own limits are is a key part of knowing how far you can take your clients. It’s one thing to write a programme. It’s another to experience that leve

AMG Specialised Coaching continues to grow - and with growth comes the responsibility to maintain the standards that define the brand. We’re pleased to officially welcome Harvey to the team as AMG’s new Physique Coach . Harvey brings a methodical, detail-driven approach to muscle development and body composition. His coaching centres on structured progression, intelligent programming and a commitment to measurable results - principles that align closely with the AMG philosop

Adam has just returned from two intensive days in Manchester attending the Master The Physique Development Process live seminar. The event brought together leading coaches to deep dive into elite-level physique development - covering progression systems, complex case management and applied coaching frameworks used at the highest level of the sport. Reflecting on the experience, Adam shared: “The attention to detail these coaches apply to their standards and systems is except

Today, Adam decided to upgrade his usual “steps don’t count as cardio” speech… and took it to Mount Snowdon. Snow. Ice. Spikes required from early on. This wasn’t your average weekend walk. Underfoot was slick, the wind had bite and every step needed full attention. Winter conditions meant slowing things down, digging in, and respecting the mountain (ice!). At the top? Not completely clear - but when the clouds lifted and the sun broke through, the views were unreal - Snow-co

While Adam was away enjoying a well-earned two-week honeymoon in the Maldives, the AMG clients had a different challenge on their hands - guessing how much holiday weight he’d come back with. The guesses ranged widely, with some very optimistic estimates and others going all the way up to 15kg. After two weeks of sunshine, good food and total relaxation, the final figure came in at 7.9kg. The closest guess belonged to Clare, who predicted 7.8kg - just 0.1kg off. A very impres

Chris has been named AMG Specialised Coaching Client of the Year 2025 , in recognition of his outstanding commitment and consistency throughout the year. From the outset, Chris approached his training with focus and determination, showing up consistently and putting the work in even when progress felt challenging. His commitment to the process - not just the end result - is what truly sets him apart. Through steady effort, accountability and a willingness to trust the plan, C

The AMG team swapped training kit for black tie recently to attend the White Horse Wishing Well Charity Ball - and it turned out to be a fantastic night of fundraising, celebration and community spirit. Held in support of The White Horse Wishing Well , the event raised vital funds for a local, community-led charity supporting families and individuals across the Charnwood area, helping to create special memories and provide practical support during challenging times. The even

Some of the AMG team recently took on a climb up Mount Snowdon - and it turned out to be a brilliant day from start to finish. The climb was a great opportunity to step away from routine training, challenge ourselves in a different environment and enjoy the process together. Everyone supported one another throughout the day, making it as much about the shared experience as the physical challenge. Days like this highlight what AMG Specialised Coaching is really about: consiste