This week, AMG Head Coach Adam has swapped the gym for the Majorcan sunshine as he and his wife Clare celebrate a very special milestone - their first wedding anniversary. 💍☀️ One year on from saying “I do”, they're spending some well-earned time together in Majorca, switching off, enjoying good food and celebrating their first year of married life. And the timing couldn't have been better. A well-earned halfway point The trip also happens to fall around the halfway point of

"I'm 51, perimenopausal and on HRT, and I honestly thought the number on the scales was only ever going to go one way - up! I felt bloated, sluggish and uncomfortable in myself. I knew a few people who had started working with Adam and their results had been amazing, so I decided to take the plunge and join his 12-week programme. In those 12 weeks, I've lost an incredible 9kg, I'm more defined, stronger, and I'm seeing numbers on the scales that I haven't seen since my 30s! T

Some of the best conversations don't happen in the gym. They happen on a walk, over lunch or simply spending time with like-minded people. Recently, the AMG team headed out to the Peak District for a day in the fresh air, followed by lunch together at The White Horse, Quorn. It was a chance to step away from training, catch up outside the gym and spend quality time together. We believe coaching goes beyond programmes and PB's. Creating an environment where people feel supp

When people think about making progress, they usually focus on the things that happen inside the gym. (The training sessions,nutrition, steps, cardio!) But one of the most overlooked parts of any fitness journey is what happens after you've finished training. RECOVERY! Recently, Head Coach Adam and his wife Clare spent a Sunday morning trying out the new LYMPH Studio in Loughborough, and it was the perfect reminder that looking after your body isn't just about pushing harder

At AMG Specialised Coaching, learning doesn't stop once a qualification has been achieved. The fitness industry is constantly evolving. New research emerges, our understanding of human movement develops, and coaching techniques continue to improve. To provide the highest standard of coaching, continual professional development isn't optional - it's essential. That's why Head Coach Adam has recently completed the Level 1 Exercise Mechanics Lab through Integra Education. This

When people see a transformation photo, they often focus on the end result. What they don't see are the hundreds of decisions that made it possible. They don't see the early mornings, the meals prepared in advance, the sessions completed after a long day at work, or the commitment to keep going even when progress feels slow. Jen's transformation wasn't built in 53 days, it wasn't built in 53 workouts. It was built over 53 weeks of consistently showing up. Over the past year

”If you're not walking away from a Luke Leaman course and questioning your own competence, you ain't doing it right." That was Adam's biggest takeaway after spending three days completing a Lower Body Structural Balance course with one of the industry's most respected educators. The course focused on assessment strategies, movement analysis and understanding how the body functions as a whole. From joint mechanics and movement ranges to identifying structural imbalances, the w

When most people think about getting in shape for summer, they're usually already running out of time. Richard took a different approach. Rather than looking for a quick fix a few weeks before his holiday, he committed to making gradual, sustainable changes well in advance. The result wasn't just a better physique - it was greater confidence, better habits and the ability to enjoy summer knowing the hard work had already been done. One of the biggest misconceptions in fitness

These photos represent far more than a transformation. They represent 15 weeks of consistency, commitment and trust in the process. From day one, every stage of the prep was planned and executed with purpose. Training, nutrition, cardio, recovery and mindset all played a role in achieving the final result. Along the way there were 17 refeeds, strategic adjustments and a clear focus on maintaining progress while keeping performance high. The transformation wasn't built through

Adam recently took on one of the UK’s most iconic ridge walks - the mighty Crib Goch. Joined by a friend, the challenge brought a very different kind of cardio compared to the usual AMG sessions, swapping gym floors for steep climbs, exposed ridges and some unreal mountain views along the way. Known for its demanding terrain and breathtaking scenery, Crib Goch is no easy task, making reaching the end an even bigger achievement. Trips like this are a reminder that fitness does

A little sneak peek into Beth’s recent photoshoot prep - with the final edited images still to come. This wasn’t a quick fix or a last-minute push. It was 14 weeks of structure, consistency and full commitment to the process. From training and nutrition through to refeeds, cardio adjustments and peak week strategy, every stage was carefully managed and executed exactly as planned. Cardio was even pulled a week out - a reflection of how well the prep had been run and how respo

Adam travelled to Winchester to spend several days learning from Luke Leaman and The Muscle Nerds, one of the most respected names in the industry when it comes to applied coaching, biomechanics and physique development. The few days away brought fresh ideas, deeper understanding and a renewed level of motivation heading back into coaching at AMG. In an industry that constantly evolves, one thing remains important - never standing still. While most people were switching off o

Adam recently took things out of the gym and into the mountains, heading over to Val D’Isère for a few days on the slopes. Along with his wife Clare and a group of friends (who also happen to be AMG members), he swapped barbells for skis and quickly realised that this might be one of the most humbling forms of “cardio” going. It didn’t take long to feel muscles working in ways they definitely don’t during a standard session, but that was all part of it. Long days on the slope

AMG recently brought clients together for an evening at The White Horse in Quorn - a great chance to step away from the gym and spend time as a team. With great food, good company and a relaxed atmosphere, it was an opportunity for clients to connect, catch up and enjoy the social side of what AMG is building. It also marked a first for Harvey, who was able to meet the wider AMG group properly and put faces to names following his recent addition to the team. During the eveni

Before stepping fully into coaching under AMG, there was one important test to pass… An initiation session with Adam at Ultraflex Derby . Safe to say, it wasn’t your average workout. Adam put Harvey through his paces to see exactly how far he could push himself - not just physically, but mentally. Because understanding where your own limits are is a key part of knowing how far you can take your clients. It’s one thing to write a programme. It’s another to experience that leve

AMG Specialised Coaching continues to grow - and with growth comes the responsibility to maintain the standards that define the brand. We’re pleased to officially welcome Harvey to the team as AMG’s new Physique Coach . Harvey brings a methodical, detail-driven approach to muscle development and body composition. His coaching centres on structured progression, intelligent programming and a commitment to measurable results - principles that align closely with the AMG philosop

Adam has just returned from two intensive days in Manchester attending the Master The Physique Development Process live seminar. The event brought together leading coaches to deep dive into elite-level physique development - covering progression systems, complex case management and applied coaching frameworks used at the highest level of the sport. Reflecting on the experience, Adam shared: “The attention to detail these coaches apply to their standards and systems is except

Today, Adam decided to upgrade his usual “steps don’t count as cardio” speech… and took it to Mount Snowdon. Snow. Ice. Spikes required from early on. This wasn’t your average weekend walk. Underfoot was slick, the wind had bite and every step needed full attention. Winter conditions meant slowing things down, digging in, and respecting the mountain (ice!). At the top? Not completely clear - but when the clouds lifted and the sun broke through, the views were unreal - Snow-co

While Adam was away enjoying a well-earned two-week honeymoon in the Maldives, the AMG clients had a different challenge on their hands - guessing how much holiday weight he’d come back with. The guesses ranged widely, with some very optimistic estimates and others going all the way up to 15kg. After two weeks of sunshine, good food and total relaxation, the final figure came in at 7.9kg. The closest guess belonged to Clare, who predicted 7.8kg - just 0.1kg off. A very impres

Chris has been named AMG Specialised Coaching Client of the Year 2025 , in recognition of his outstanding commitment and consistency throughout the year. From the outset, Chris approached his training with focus and determination, showing up consistently and putting the work in even when progress felt challenging. His commitment to the process - not just the end result - is what truly sets him apart. Through steady effort, accountability and a willingness to trust the plan, C